Saunas and commercial wellness trends

In recent times, there has been a noticeable surge in people prioritizing their immune health. With the arrival of winter, saunas and wellness centers often become bustling hubs of activity, filled to capacity. When selecting a sauna, it’s not just about aesthetics—it’s also influenced by the specific needs of each wellness center. A noteworthy trend that has taken hold is the rising popularity of outdoor saunas, which are no longer limited to private home use. Nowadays, even boutique hotels and wellness spas are embracing the charm of outdoor saunas.

One timeless favorite is the log sauna, celebrated for its rustic and traditional appearance. Typically crafted from red cedar using the tongue-and-groove method, these saunas echo the design of quaint log cabins, complete with either a square or rectangular layout and a pitched roof. Their dependable construction has made them a trusted option since the 19th century. For those who appreciate minimalism and clean, simple lines, the log sauna is the perfect choice.

For a touch of exclusivity, the GLAMP outdoor sauna offers unparalleled luxury. This high-end outdoor retreat is tailored to meet your spatial needs, providing not just a designer sauna, but also an integrated shower and a relaxation area. With supreme comfort as the goal, the GLAMP garden sauna allows you to select from a variety of wood types, ensuring it meets even the highest expectations.

Another standout in today’s sauna market is the barrel sauna, which has captured attention with its eye-catching, rounded design. Its signature feature is the two circular ends, constructed from cedar using the tongue-and-groove technique. Unlike the more traditional log sauna, the barrel sauna’s unique shape makes it a visual treat.

Its curved structure reduces the heated interior volume by 23% compared to standard cabin saunas, which improves heating efficiency. Additionally, the rounded roof promotes superior air circulation, ensuring consistent temperatures throughout. However, the compact interior may pose a challenge for taller individuals, who might find the space less accommodating.

In essence, the evolving sauna trend leans towards outdoor solutions that merge aesthetics, practicality, and luxurious comfort, catering to both personal and commercial needs.

Trends in sauna and wellness

We predict that the wellness and spa services market, encompassing saunas and associated segments, will undergo substantial expansion between 2025 and 2027. A key factor driving this growth is the increasing interest in outdoor saunas, which is set to persist in the years ahead, including within the commercial wellness sector.

A key trend anticipated in the sauna industry is the growing demand for mobile and portable saunas that can be easily assembled or relocated. In terms of design, there is likely to be an increased interest in the use of higher quality woods, darker tones and the harmonious integration of saunas with nature, while maintaining simplicity and a minimalist style.

Technological development and minimalist design

Trends are evolving rapidly, particularly in the field of technology. Among the technological innovations are advanced control systems that allow for precise customisation of parameters such as temperature, humidity, and lighting to suit individual user needs. Furthermore, some sauna types are equipped with touch screens that allow the selection of personalised programmes, thus enhancing the overall experience.

A notable example is saunas equipped with aromatherapy features that utilise essential oils to create a soothing or invigorating atmosphere. Others have integrated audio systems that allow you to listen to music or relaxing sounds while you take a sauna.In terms of design, modern saunas focus on simple and clean lines and the use of high-quality materials such as wood combined with glass to create an elegant and comfortable environment. When possible, saunas are designed to blend in with the surrounding landscape and often feature glass windows that provide panoramic views of nature.

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