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The Rising Trend of Wild Saunas Across Britain

The Rising Trend of Wild Saunas Across Britain

Imagine stepping into a rustic wooden sauna set on a remote Scottish shoreline, then plunging into the crisp, cold sea just steps away. That’s the allure behind the UK’s growing fascination with “wild saunas.”

For several years now, visitors to beaches in Scotland – and increasingly across the rest of Britain – have been embracing this unconventional sauna experience. Wild saunas are typically simple, no-frills setups, often crafted from repurposed mobile horse boxes. Behind the concept are local entrepreneurs, volunteers, community groups, and sauna associations, all united by the goal of creating welcoming spaces where people can connect, relax, and nurture both body and mind.

Most wild saunas are open to the public at no cost, with the added charm of stunning natural scenery and the unique sensation of heating up in a remote, outdoor setting. According to Mika Meskanen, founder of the British Sauna Society, at least 50 of these saunas have been established in the past two years, with many more in the pipeline. In fact, it’s said that hardly a British beach exists without either a functioning wild sauna or plans to build one.

This fast-growing movement is doing more than just offering a warm retreat — it’s strengthening communities, inspiring outdoor gatherings, and even sparking summer sauna festivals in various regions. For those curious about this distinctive wellness trend, adding a wild sauna visit to your next UK trip might just be the highlight of your journey.

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Image source: The Guardian. Wild saunas on the beach in Brighton.